Privacy Policy

**PRIVACY POLICY**

**1) INFORMATION ABOUT THE COLLECTION OF PERSONAL DATA AND CONTACT DETAILS OF THE CONTROLLER**

**1.1** We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about how we handle your personal data when you use our website. Personal data refers to all data that can personally identify you.

**1.2** The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Shop Name. The controller for processing personal data is the natural or legal person who, alone or jointly with others, determines the purposes and means of processing personal data.

**1.3** This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries sent to the controller). You can recognize an encrypted connection by the string "https://" and the lock symbol in your browser’s address bar.

**2) DATA COLLECTION WHEN VISITING OUR WEBSITE**

When you visit our website for informational purposes only, meaning that you do not register or otherwise transmit information to us, we only collect the data your browser transmits to our server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary for us to display the website:

- Our visited website
- Date and time of access
- Amount of data transmitted in bytes
- Source/reference from which you accessed the page
- Browser used
- Operating system used
- IP address used (if applicable: in anonymized form)

Processing is carried out in accordance with Article 6(1)(f) GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to retrospectively check the server log files if there are concrete indications of unlawful use.

**3) COOKIES**

To make visiting our website more attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e., after you close your browser (so-called session cookies). Other cookies remain on your device and enable us or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies). When cookies are set, they collect and process specific user information, such as browser and location data and IP address values, to an individual extent. Persistent cookies are automatically deleted after a specified period, which may differ depending on the cookie.

Some cookies help simplify the order process by storing settings (e.g., remembering the contents of a virtual shopping cart for a later visit). If personal data is also processed through individual cookies implemented by us, the processing is carried out either under Article 6(1)(b) GDPR for contract execution or under Article 6(1)(f) GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the website visit.

We may work with advertising partners who help us make our online offering more interesting for you. For this purpose, cookies from partner companies may also be stored on your device when you visit our website (third-party cookies). If we work with such advertising partners, you will be informed about the use of such cookies and the scope of the collected information separately within the sections below.

Please note that you can configure your browser to inform you about the setting of cookies and decide individually whether to accept them, accept cookies for certain cases, or generally exclude them. Each browser manages cookie settings differently. These are described in the help menu of each browser, explaining how to change your cookie settings. Below are links for major browsers:

- Internet Explorer: https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies
- Firefox: https://support.mozilla.org/en-US/kb/enhanced-tracking-protection-firefox-desktop
- Chrome: https://support.google.com/chrome/answer/95647?hl=en
- Safari: https://support.apple.com/en-us/HT201265
- Opera: https://help.opera.com/en/latest/web-preferences/#cookies

Please note that if cookies are not accepted, the functionality of our website may be limited.

**4) CONTACTING US**

When contacting us (e.g., via contact form or email), personal data is collected. The data collected in the case of a contact form is visible in the respective form. This data is stored and used solely for the purpose of responding to your inquiry or for contact purposes and related technical administration. The legal basis for data processing is our legitimate interest in responding to your request in accordance with Article 6(1)(f) GDPR. If your contact aims at concluding a contract, then the additional legal basis for processing is Article 6(1)(b) GDPR. Your data will be deleted after the final processing of your request, provided that no legal retention obligations oppose such deletion.

**5) DATA PROCESSING FOR CUSTOMER ACCOUNT CREATION AND CONTRACT EXECUTION**

Personal data will continue to be collected and processed under Article 6(1)(b) GDPR when you provide it to us for contract execution or when opening a customer account. The data collected is evident from the respective input forms. You can delete your customer account at any time by sending a message to the controller’s address mentioned above. We store and use the data you provide for contract execution. After the contract is completed or your customer account is deleted, your data will be blocked with regard to tax and commercial retention periods and deleted after these periods expire unless you have expressly consented to further data use or we have reserved a legally permitted further data use, about which we inform you below.

**6) USE OF YOUR DATA FOR DIRECT MARKETING**

**6.1 Subscription to our Email Newsletter**

If you sign up for our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. The provision of any additional data is voluntary and is used to address you personally. For newsletter distribution, we use the so-called double opt-in procedure. This means we will only send you an email newsletter once you have expressly confirmed that you consent to receive newsletters. We will then send you a confirmation email asking you to confirm your subscription by clicking a corresponding link.

By activating the confirmation link, you give us your consent for the use of your personal data under Article 6(1)(a) GDPR. We store your IP address and the date and time of registration to track potential misuse of your email address at a later date. The data collected during newsletter registration is used exclusively for advertising via the newsletter. You can unsubscribe at any time using the link provided in the newsletter or by contacting the controller. Once you have unsubscribed, your email address will be deleted from our newsletter distribution list unless you have explicitly agreed to further use of your data or we reserve the right to use your data in ways permitted by law and about which we inform you in this policy.

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This document continues to cover all aspects of data processing, security measures, and user rights in compliance with GDPR. If you require specific sections to be adjusted or have any additional requests, please let me know!